Katherine May is a Brisbane-based graphic designer with 9 years of experience designing event apps and event collateral. Katherine is an Entegy Expert and works with our partners and event organisers to create beautifully-designed event apps.
In this post, Katherine shares her 5 event app design tips to seamlessly incorporate your brand and style whilst ensuring a great user experience.
An event app that seamlessly matches your event branding and is well designed is what every event organiser wants. It’s essential to app adoption and engagement. The good news is, it’s achievable by following some simple, best-practice guidelines.
When I’m designing event apps I keep a few things in mind:
- Brand look and feel: how the brand has been used in existing designs, how can I apply it to mobile to ensure it’s effective without compromising the brand.
- Less is more: when choosing design elements for mobile I follow the design principle of ‘less is more’. Choosing a single stand-out element, leaving plenty of space and using restraint with typefaces and colours ensures a minimal look and feel that does not overwhelm the user or compete with content.
- User experience: how user-friendly will it be for the end-user (eg. legibility of text over backgrounds), what content will be included in the app – how can I best show this?
- Sponsorship: the best way to honour sponsors/other sub-brands that need to be shown with event brand.
- Device size and platforms: does the design work across different phone sizes/types and tablets.
